Search Engine Optimisation

Search engine optimization (SEO) is the process of affecting the online visibility of a website in a web search engine’s unpaid results—often referred to as organic results. In general, the higher ranked on the search results page, and more frequently a website appears in the search results list, the more visitors it will receive from the search engine’s users; these visitors can then be converted into customers.

SEO may target different kinds of search, including image search, video search, news search, and industry-specific vertical search engines.As an SEO provider, we will consider how search engines work, the computer programmed algorithms which dictate search engine behavior, what people search for, the actual search terms or keywords typed into search engines, and which search engines are preferred by their targeted audience.

Optimizing a website may involve editing its content, adding content, doing HTML, and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.

From May 2015, mobile search surpassed desktop search. It was reported that Google is developing and promoting mobile search as a key feature within future products. In response, we must take a different approach to SEO marketing strategies.

At Accendo Web, we provide profession SEO services for many clients in various different industries.  Search engine optimisation is essential for a website to be found on search engines such as Google.

Our SEO technicians research each of our clients’ verticals to understand how they work, and industry terms to ensure any copy writing appears authentic and current.