Search Engine Optimisation


Search Engine Optimisation

Search engine optimization (SEO) is the process of affecting the online visibility of a website in a web search engine’s unpaid results—often referred to as organic results. In general, the higher ranked on the search results page, and more frequently a website appears in the search results list, the more visitors it will receive from the search engine’s users; these visitors can then be converted into customers.

SEO may target different kinds of search, including image search, video search, news search, and industry-specific vertical search engines.As an SEO provider, we will consider how search engines work, the computer programmed algorithms which dictate search engine behavior, what people search for, the actual search terms or keywords typed into search engines, and which search engines are preferred by their targeted audience.

Optimizing a website may involve editing its content, adding content, doing HTML, and associated coding to both increase its relevance to specific keywords and to remove barriers to the indexing activities of search engines. Promoting a site to increase the number of backlinks, or inbound links, is another SEO tactic.

From May 2015, mobile search surpassed desktop search. It was reported that Google is developing and promoting mobile search as a key feature within future products. In response, we must take a different approach to SEO marketing strategies.

At Accendo Web, we provide profession SEO services for many clients in various different industries.  Search engine optimisation is essential for a website to be found on search engines such as Google.

Our SEO technicians research each of our clients’ verticals to understand how they work, and industry terms to ensure any copy writing appears authentic and current.

Strategic & tactical planning

There are many ways to help your online presence:

  • Copy writing – industry-relevant, original content
  • Social media management – Facebook, Twitter, Google+, Instagram
  • Pay per click (PPC)
  • Keyword research
  • On page optimisation
  • Monthly analytic reports
  • Website structure review (existing websites)

Strategy development

  • Organic SEO
  • Social Media
  • PPC

An SEO strategy based on individual needs, requirements and budget. Speak to one of our experienced advisers today!

how can we help you?

Contact us at Accendo Web to find out how we can help you grow your business online with a marketing strategy, strong brand and highly functional website.

The reasons for working with Accendo Web are varied but include: Superb Design Quality, Bespoke Results, Fast Response. I’m definitely not the easiest of clients to deal with in terms of my design requirements but Accendo has realised every concept I’ve thrown at them and it usually looks a lot better than I had in mind originally anyway. I’m very grateful to work with someone with that level of ability. Long may it continue.

Martin Bissett
Founder, The Upward Spiral Partnership

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